Forex is a hyper-competitive market that requires sophisticated marketing strategies to stay ahead of the pack. One of the best marketing tools for a Forex Marketer is a well planned and executed autoresponder program.
Email autoresponders allow you to easily collect subscribers and send them a series of emails over a period of time. Essentially, an autoresponder is a set-and-forget follow-up marketing program that will bring sales over time.
This article will highlight specific tactics that the Forex marketer can use to create a successful autoresponder program.
Create Sublists for Profit
Most autoresponder services make it easy for you to create sublists. The service will automatically unsubscribe a lead from one list and add it to another based on a trigger – like a purchase.
In marketing circles you will hear the rule of thumb “The money is in the list” which is absolutely correct. Even more profitable is the money that is in sublists. Sublists are smaller lists taken from your larger list. For example, a list made up of buyers taken from your prospect list is a sublist. Or, a list of buyers of a specific product extracted from your buyers list would be a sublist.
Use these sublists for targeted marketing campaigns that promote a specific product based on your leads past behavior. These campaigns routinely perform dramatically better than other general email campaigns because they are targeting specific subscribers.
Monetize the List with Affiliate Offers
Once you have created buyer sublists, you can monetize these lists with complementary Forex affiliate offers. Affiliate offers give you the opportunity to increase your revenue per subscriber to your list. The best strategy is to select offers that will help your subscribers and are a natural extension to your primary product. For example, offering a Forex Beginners Home Study course is an excellent complementary offer to a Forex Robot or EA buyers list.
Load Up for the Year to Stay Top of Mind
Email autoresponder market is all about consistency. Your goal should be to stay in front of your list members with relevant content at least 2-3x per month. You want to be the first person your prospect thinks of when they have a Forex trading question or problem. I recommend that you create a 52 week schedule that is loaded up with a mix of complementary affiliate offers, educational articles, and tips on how to use your product.
The most difficult part of email autoresponder marketing is getting started. Take just one of the tactics detailed in this article and put it into action. Once you've accomplished it, move on to the next. In a short time you will have a targeted strategy that will monetize your list and build a profitable relationship with your prospect and buyers lists.