Amplitude Inc. said it plans to offer its stock to the public, according to a filing with the Securities and Exchange Commission on Monday.

The San Francisco-based company, which makes digital optimization software, said it plans to raise up to $30 million, but often companies will revise that initial figure in subsequent filings.

The company plans to list its stock under the ticker “AMPL” on the Nasdaq. Amplitude said that shares in private transactions ranged between $8.12 and $20 apiece in private transactions during 2020.

Amplitude reported sales of $102.5 million and a loss of $24.6 million in 2020, compared with revenue of $68.4 million and a loss of $33.5 million in 2019. For the first half of 2021, the company reported revenue of $72.4 million and a loss of $16.5 million, compared with revenue of $46 million and a loss of $16.6 million for the first half of 2020. Amplitude said it currently serves more than 1,200 paying customers in a market it estimates at about $37 billion.

The offering is for Class A shares, which get one vote, compared with Class B shares, which get five votes. Benchmark Capital Partners owns 15.3% of the Class B shares, while Battery Ventures owns 14%, Institutional Venture Partners owns 8.8%, and Sequoia Capital owns 7.8%.



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