Fashion house Alexander McQueen joins blockchain trend with new label

While the concept of decentralization has been demonstrated within collaborative sectors like the gaming industry, where participants are given a voice, it’s notable that a major fashion house has decided to use blockchain and its underlying values to give creative collaborators freedom of expression.

On Sept. 3, Alexander McQueen launched a new technology-driven label called MCQ. The brand is a first of its kind, as it’s backed by a blockchain-based platform that enables both designers and consumers to securely register and trade clothing. Moreover, the MCQ label isn’t controlled by a few designers, but rather each piece of clothing comes from a hand-picked selection of budding creatives, bringing together a community of like-minded individuals.

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