Libra rebrands to Diem, hoping to shake off associations

Per a Tuesday press release, the Libra Association is changing its name to the Diem Association.

The shift is likely in the hopes of turning the page on Libra’s PR. Facebook (NASDAQ:) initially announced its planned global stablecoin Libra in June of last year to immediate regulatory uproar that has swamped the project since. Facebook’s involvement has proved especially controversial.

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