Dogecoin, dogecoin, dogecoin!

That must be what bitcoin holders are saying, lately. Owners of the world’s No. 1 crypto, like Jan from the 1970s-era sitcom, “The Brady Bunch,” must feel as if they have been living in the shadow of a more intriguing and compelling sister crypto.

For Jan Brady, that sister was Marcia. For bitcoin, it has been dogecoin, over the past year.


MarketWatch/iStockphoto

The numbers tell the clearest story, dogecoin hit a record value of 45.04 cents on Friday on CoinDesk, with a 24-hour trading volume of $69,485,678,473, according to CoinMarketCap.  

Dogecoin
DOGEUSD,
+88.41%

has soared 170% in the past day and has rocketed more than 7,252% so far this year, taking its market value to well over $40 billion, minting a number of millionaires on paper, eager to show off their newfound windfall in social media and announce their commitment to “hodl” until the end.

It is a stunning move for an crypto engineered as a joke back in 2013, and now championed by billionaire Mark Cuban, who now accepts doge as payment for tickets to his NBA franchise, and Tesla Inc.
TSLA,
+0.13%

CEO Elon Musk, who has used his Twitter account to openly push the price of doge higher, drawing criticism from some Wall Street investors.

By comparison, bitcoin is down less than 1% over the past day and stands at $61,796 Friday afternoon. It is up a comparatively mundane 112% in 2021 thus far.

Traditional assets have seen downright pedestrian gains compared to the crypto offerings, albeit with far less volatility.

The Dow Jones Industrial Average
DJIA,
+0.48%

and the S&P 500
SPX,
+0.36%

are up over 11%, so far this year and the Nasdaq Composite Index
COMP,
+0.10%

has risen 8.8% over the same period. Gold futures
GC00,
+0.55%
,
meanwhile, are down over 6% in the year to date.

The catalyst for gains for crypto are hard to peg but the moves have seen a renewed burst after the listing on Nasdaq of crypto platform Coinbase Global
COIN,
+5.96%

on Wednesday, a watershed moment for the digital asset complex.

Many are still warning that dogecoin is reflecting euphoria bubbling up in the market and caution that new investors could be greatly harmed by jumping into dogecoin and other crypto with both feet.



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