NFL star Tom Brady and his wife, supermodel Gisele Bundchen, are taking equity stakes in cryptocurrency-exchange company FTX.

In a statement Tuesday, FTX Trading Ltd. — which operates FTX.com, FTX.us and Blockfolio — said the couple will enter a long-term partnership as company ambassadors and receive an unspecified amount of crypto assets. The couple will also work on FTX’s charitable efforts.

Brady, a seven-time Super Bowl-winning quarterback, said in the statement that he looks forward to “educating people about the power of crypto,” while Bundchen noted “the potential to apply resources to help regenerate the Earth, and enable people to lead better lives, therefore generating real transformation in our society.”

FTX said the couple “have already opened their Blockfolio accounts to invest and trade the cryptocurrencies of their choice.”      

San Francisco-based FTX is one of the world’s largest crypto exchanges, and is seeking as much as $1 billion in a new funding round that would value the company at around $20 billion, according to Bloomberg News.

Brady has been a notable crypto fan, and just Monday asked on Twitter if anyone had “any ideas” about what to do next after the price of bitcoin
BTCUSD,
-0.89%

sank more than 40% since he tweaked his profile image in May to include “laser eyes.”



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